The rise of e-commerce has not only expanded the reach of shopping options, it’s also driving the fast evolution of modern business.
As online sales continue to dominate the market, businesses find themselves facing a new set of challenges — specifically when it comes to understanding and complying with sales tax regulations. The shift from brick-and-mortar stores to digital storefronts has not only changed how businesses operate but has introduced complexities in how sales taxes are applied and collected.
A recent webinar, called shared insights on the evolving world of online sales and the tax implications that today’s businesses must steer through.
Let’s explore them together.
The internet and modern business
The internet has fundamentally changed how businesses connect with customers. Online sales have been a dominant method of transaction, making it critical for businesses to establish a strong web presence. Without it, competing in today’s market will become more and more difficult. As online sales grow, so too does the complexity of cross-border transactions, both within Canada and internationally.
The term “tax leakage” has become a concern for tax authorities. This refers to the loss of tax revenue when businesses based outside a jurisdiction — like a different province or a different country — sell goods or services into that area without proper tax collection.
As a result, businesses must be aware of the implications of crossing these borders, as they may find themselves on the receiving end of a variety of tax obligations.
Understanding sales tax implications
The current GST legislation in Canada was introduced in 1991, a time when the internet was still in its infancy. Designed with traditional storefronts in mind, this legislation has struggled to keep pace with the growth of online commerce.
Over the years, tax authorities have implemented a series of ad hoc changes to address new challenges, but these have often resulted in a patchwork of rules that can be hard for businesses to follow.
Today, businesses must consider the tax implications for a wide range of transactions, including physical goods, services, and intangible items like software licenses or music. The rules governing these transactions are complex and vary depending on where the sales takes place and where the customer is located. It’s vital that businesses stay informed about their obligations. If they don’t, they risk costly penalties down the road.
Let’s look at these examples
Consider the following example of an Alberta-based business that has traditionally sold goods within the province. When selling in Alberta, they only need to worry about the five percent GST.
However, once the company started selling online and accepting orders from across Canada and beyond, the tax situation changed dramatically. Now the company must consider whether it needs to charge HST for customers in Ontario or the Atlantic provinces, which have rates of 13 percent and 15 percent, respectively. Additionally, PST in British Columbia, Saskatchewan, and Manitoba may apply to goods, services, or intangible items sold to residents of those provinces.
A second example involves a business who uses a third-party selling platform to sell their products. These platforms, which have become increasingly popular, bring their own set of challenges. When a business sells goods through a third party, the platform operator is usually responsible for collecting and remitting the appropriate sales taxes. However, the original seller must ensure these obligations are being met, as a failure on the part of the third-party operator could leave the seller exposed to tax liabilities.
This last example deals with the sale of intangible items, like apps and software. Determining the place of supply and the applicable taxes for these types of sales can be tricky. For instance, if your business develops an app and sells it through a platform, the platform may collect commissions on the sales. Your business needs to then determine where the app is being used and whether taxes need to be applied. This can involve a complex web of provincial and international tax rules.
The importance of staying compliant
One of the most critical aspects of managing sales tax obligations in the digital age is understanding the place-of-supply roles. These regulations determine which taxes apply based on where the customer is located, instead of where the business is based. If your business is selling across multiple provinces or countries, this means you need to be aware of the different tax rates and rules that apply in each location.
And don’t forget to consider the role of your third-party platform operations in managing tax compliance. While these platforms often handle tax collection and remittance, you can’t assume that everything is being done correctly.
By remaining vigilant and making sure your tax obligations are being met, you can avoid the errors that may result in financial penalties.
You don’t have to navigate these complexities on your own
Figuring out sales tax in the digital age is no easy feat. But as your business grows its online sales and crosses borders, understanding and complying with tax regulations becomes more challenging — and more important. You don’t need to face these challenges alone.
Our team of dedicated advisors help businesses like yours manage the intricacies of indirect tax. Whether you’re dealing with cross-border transactions, third-party platforms, or the same of intangible goods, our advisors offer the guidance and support you need to stay compliant and avoid costly penalties.