MNP Growth Series: Catalyze, sustain, and capitalize on the growth of your business

You’ve worked hard to grow your business from a start-up to a success story. But with the business landscape changing rapidly and unpredictably, how can you ensure your business is positioned to sustain growth and seize new opportunities?

Join MNP for the first installment of our Growth Series, where we’ll explore the strategies and tools essential for business owners to thrive in this evolving economic environment. This session will focus on key business aspects crucial for your long-term success.

Our event features a keynote presentation by Mark Parsons Vice President and Chief Economist, ATB Financial, followed by insightful presentations from MNP advisors. Attendees will be able to participate in two rounds of concurrent presentations, choosing from three insightful topics in each round.

Learn more about the presentations below.

Concurrent MNP Presentations

Round One – 9:15 a.m. | Round Two – 10:25 a.m.

1) The Bottom Line of GenAI

Presenter: Elka Dunnette, Senior Manager, Modern Workplace Leader

Businesses have the opportunity to leverage or be consumed by the AI wave. How are you assessing this disruptive new AI technology, and are you establishing your position on how it will impact your competitiveness and ability to scale in business?

This session will guide businesses through an understanding of GenAI and provide systemic approaches for consideration of use of AI technology.

2) Planning for Increased Cyber Risks in an Age of Digital Transformation

Presenters: Keith Wilcox, Manager, Cyber Risk Management and Jayson Chakkalakal MBA, CAPM, Manager, Digital Advisory

The stakes are high for Canadian businesses—a well-targeted attack can cripple a small to medium-sized enterprise. However, there are steps you can take to reduce the severity and cost of a cyber incident. In this session, we’ll outline what you need to know to enhance your cyber security, reduce the likelihood of an attack resulting in a breach, and minimize damage if a breach does occur.

3) Are You Running an Efficient Business?

Presenters: Nicole Asselin, MBA, PMP, CMC, Partner Advisory Services and Carlee Yukes, MBA, Senior Manager

Business owners face many new challenges in this era of uncertainty, whether it’s supply chain disruptions, managing inventory levels, AI advances, or attracting and retaining staff. The best way to maintain peace of mind and resilience in the face of these challenges is by being excellent at running your operations.

In this session, we’ll discuss strategies to improve productivity and reduce costs, make your processes more robust and less frustrating, and ensure your business runs efficiently and is well-positioned for growth.

About our Keynote Speaker

Mark Parsons, Vice President and Chief Economist, ATB Financial

Mark is the Vice President and Chief Economist at ATB Financial, where he leads a dynamic team in providing insightful commentary and strategic economic outlooks, primarily focused on Alberta. With over two decades of experience in senior economic positions, including notable roles at Alberta Treasury Board and Finance, PwC, and the Department of Finance Canada, Mark has established himself as a trusted authority in the field. He is a regular speaker at industry conferences and a frequent contributor to media discussions on economic trends. He holds a Master's degree in Economics from the University of Alberta.